Al Ahli Holding Group brings ‘Mad For Garlic’ to the Middle East

AAHG’s Food & Beverages division ties up with ‘Sun At Food’ to introduce the first garlic-themed restaurant across GCC  

Dubai, UAE, 30 July, 2015: Al Ahli Holding Group (AAHG), a UAE-based multi-diversified international conglomerate has entered into a long-term strategic agreement with Korean restaurant firm, ‘Sun At Food’. As part of the agreement, AAHG will bring Korea’s most popular restaurant chain and the country’s first garlic-themed restaurant, ‘Mad For Garlic’ to various parts of GCC.

Mad For Garlic is owned by Korean restaurant firm ‘Sun At Foods’ that has been developing unique service restaurant concepts in Korea and Internationally since their inception in 1995. Today, the company owns a bouquet of proprietary and franchised brands that include Mad For Garlic, Bistro Seoul, Morac Korean Dining, Sichuan House and soon-to-be launched Texas de Brazil.

Celebrating over a decade of success since its successful launch in 2001, Mad for Garlic is on a path towards global expansion. At the signing ceremony held at AAHG’s Dubai headquarters, the company said that its partnership with AAHG is going to set the ball rolling in that direction.

Mr Mohammed Khammas, CEO, Al Ahli Holding Group said, “As part of AAHG’s strategic growth and diversification plan, we are extremely delighted to have signed up with Korea’s Sun At Food to set up multiple outlets for ‘Mad for Garlic’ across UAE and the Middle East region in a franchised format. With this unique casual fine dining concept set to launch in the region, our Food and Beverages division is heralding forward with strong expansion plans, especially with its first project – Little Manila, the first all Filipino themed restaurant concept all set to open its first branch shortly.”

Catering to those who love freshly cooked Italian food, both, AAHG and Sun At Food are confident that ‘Mad for Garlic’ will introduce a distinctive flavour in the region, offering a unique cuisine to devour. This unique concept restaurant offering expertly prepped Garlic-based dishes, maintains the highest level of quality and taste.

Sun at Food added that the brand’s main protagonist, Garlic is also the theme for the décor and interiors of this restaurant, with each outlet offering its own dedicated kitchen to maintain freshness and uphold food quality.

In 2013, ‘Mad for Garlic’ became further renowned as it was crowned the best performing Italian restaurant concept in Korea by Korea Times and Korea Herald. The brand so far has 39 domestic branches and two overseas branches in Singapore and in Indonesia.

Amongst the many intriguing factors of this brand, one is their skilfully designed menu offering over 50 garlic themed dishes like Garlic Snowing Pizza, Dracula Killer, Garlic Sizzling Rice and Garlicpeno Pasta, and others. AAHG’s initial research and feedback from the foodies in the region has been quite positive and have further strengthened the plan to introduce Mad For Garlic in the region.

The group had earlier announced its exclusive franchise rights with some of the most beloved Filipino food and beverages brands in 2015 after having struck fruitful partnerships late last year. This strategic partnership took shape in the form of Little Manila, the world’s first all-Filipino themed food concept in the UAE, that will officially open doors to its first outlet in Dubai shortly and target the third largest expat group in the region. Little Manila will include Binalot, Jay-J’s, Fruitas Group, Mochi Crème, Zagu and Fiftea, alongside two in-house brands, Little Manila bakery and Kwekie Bites. The company is rolling out its aggressive expansion strategy with an aim to further diversify in the region.




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