Embrace a tone of fitness with the launch of a new fitness lounge by Anjali Chandiramani and Yasmin Karachiwala

Anjali Chandiramani and Yasmin Karachiwala inaugurate A-Tone
Anjali Chandiramani and Yasmin Karachiwala inaugurate A-Tone
  • Anjali Chandiramani, entrepreneur and founder of Yasmin’s Body Image for A-Tone Fitness Lounge, inaugurated her first fitness center in Dubai along with A-List celebrity trainer, Yasmin Karachiwala
  • A-Tone Fitness Lounge is the first of its kind of urban fitness center that provides both Yasmin Karachiwala’s Bollywood mantra of Body Image Pilates along with a game-changing new fitness trend, Cross-cuit by Anjali Chandiramani
  • A-Tone Fitness Lounge is now open in Prime Tower, Business Bay, Dubai

Dubai, United Arab Emirates, 7 June, 2016: Yasmin’s Body Image for A-Tone, a lifestyle fitness lounge that embraces positive body image building, launches for the first time in the UAE with Bollywood celebrity fitness formula from A-list celebrity trainer Yasmin Karachiwala and founder Anjali Chandiramani. Providing bespoke services in its 3,000-sq ft lounge, A-Tone is set to bring the most effective trends in weight-loss, health and fitness to the UAE. A-Tone launches its concepts of Body Image Pilates, a Bollywood celebrity fitness secret, by Yasmin Karachiwala and Cross-cuit, an innovative spin on holistic training by Anjali Chandiramani.

Anjali Chandiramani, Founder of A-Tone and creator of Cross-cuit
Anjali Chandiramani, Founder of A-Tone and creator of Cross-cuit

The fitness lounge is meant to be a center of calmness and rejuvenation, and offers yoga practices such as Bodhi and Aerial yoga, Yoga for Kids, Ashtanga and Power Yoga among others as one of its three fitness regimes. A-Tone is opening its doors with a plethora of trainers operating in three state-of-the-art studios to target the needs of every trainee for a holistic lifestyle transition.

Anjali Chandiramani, Founder, Yasmin’s Body Image for A-Tone, said, “We’ve all been to the gym before. It’s humid, and you are constantly pushed beyond your boundaries by trainers who train far too aggressively, making it a chore to return day after day. Or, in many cases, we are left to our own devices at the gym, to workout in poor form, and see no results. My idea behind A-Tone was to introduce Dubai to a different tone of fitness –the aim to help you shape a fitter life with care and assistance from the most passionate and driven trainers, and to understand your goals and the needs of your body to provide you the best training program, no matter what your style. You can choose to build a lean physique with Yasmin’s Body Image Pilates¸ or train insane with my concoction of Cross-cuit, or relax into a lovely session of yoga. We are of the belief that you can be the best version of yourself no matter what your age and current level of fitness, and we help you get there.”


A-Tone will be feature Yasmin Karachiwala’s Body Image Pilates technique, that involves developing a strong core, or center of the body. A regime innovated by Yasmin and adopted by key celebrities such as Katrina Kaif, Alia Bhatt, Deepika Padukone and Zarine Khan, Body Image Pilates evenly conditions the body, improves sports performance, and helps to develop lean muscles. Yasmin and Anjali have now come together to introduce Yasmin’s technique in the region through A-Tone.

Yasmin Karachiwala, Creator of Yasmin's Body Image Pilates
Yasmin Karachiwala, Creator of Yasmin’s Body Image Pilates

Yasmin Karachiwala, A-List Celebrity Trainer, said, “Anjali and I go way back, and on a flight together, we decided that it would be a great idea to start up a fitness center together. While I went back to my work, Anjali pulled together an entire plan to bring together my brand of Body Image Pilates and her cross-cuit technique, and that’s how we got A-Tone! At A-Tone, our main motive is centering, which means working from the centre out to ones extremities. Pilates helps to center the body, as does cross-cuit and yoga –and we work from the inside out to stabilize the muscles that hold one up tall in order to not only make you feel physical elongated and agile, but also mentally taller and sharper. Our carefully curated regimes are designed to boost your confidence and create a unison between the mind and the body, and that’s what the concept is all about.”

A-Tone also introduces Anjali Chandiramani’s concept of Cross-cuit for the very first time. A hybrid between heavy-weight Cross-Fit training and time-based circuit training, Cross-cuit provides the best of both worlds by challenging one to complete a one-hour session based on the current levels of fitness without the pressure of confining to a certain measure of weights, meters or reps. Cross-cuit has been developed as an effective regime to alleviate the stress of a high intensity interval training session on the body, which can lead to injury, by carefully selecting weighted and non-weighted moves that suit the needs of the trainee.

Anjali Chandiramani, Founder, A-Tone Fitness Lounge, said, “Cross-cuit is one of the newest offerings of A-Tone to the city –our trainers create a session with the right amount of strongman, HIIT, plyometrics and calisthenics for a resistance training regime to suit your goals and needs. This makes Cross-cuit suitable to persons of any level of fitness. A-Tone is meant to be a place where you can meet like-minded people, enjoy a health drink with new friends on a journey to a healthier, fitter you. We are excited about bringing a tone of change to the city, and look forward to helping Dubai get A-Toned!”

A-Tone Fitness Lounge is located in Prime Tower, Business Bay, Dubai.

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