Restaurant Secrets Inc. Launches Two Unique Restaurants Concepts in City Walk Dubai

Dubai, United Arab Emirates, April 2017 – Restaurant Secrets Inc. has led the opening of two unique restaurant concepts in City Walk, Dubai – Victorian Café and Jolie Café Dubai.

Victorian Café & Restaurant is inspired by the Victorian era in British history and pays tribute to the finesse and grandeur that the period had to offer; while Jolie Café is the first floral boutique café in the region that has quickly become an Instagram sensation.

“When entrepreneurs or investment firms approach us for a new restaurant concept, it is often because they have learned that we specialize in conceptualizing & incubating unique and successful concepts in the Middle East since the last 15 years. Our business model serves the emerging entrepreneurial spirit in the SME sector with opportunities to benchmark the industry through experiential concepts that can sustain the fast changing & highly lucrative F&B scene in this region,” Ralph Homer, CEO, Restaurant Secrets Inc. said.

Restaurant Secrets Inc. delivers turnkey solutions to launching a successful restaurant through its tried and tested, the three-phase process of Conceptualization, Incubation, and Execution which entails concept design, business model design, architecture and interior design, menu engineering, staff recruitment and brand management through digital, social and offline marketing and public relations.

“Our growing team consists of 30 experts from creative & operational fields from more than 16 nationalities who work from our office in Dubai. We do not subcontract any service and because everything is developed in-house, this ensures that a concept sees the crucial streamlined result that can only come from a synergetic and accountable flow of concept to execution. 2017 will see the launch of 14 of our unique concepts across UAE in prime locations like La Mer, Citywalk, Dar Al Wasl, WTC Abu Dhabi, Al Ain Mall, Terminal 3 etc,” Ralph Homer added.

Some of the successful restaurants that Restaurant Secrets Inc. has conceptualized & developed include The Hamptons Café on Jumeirah Road and the rapidly expanding Doner & Gyros Franchise. Successful brands like Mitts & Trays Cafe in City Walk Dubai and Clinton St. Baking Company in Downtown Dubai have utilized the Consultancy’s expertise in various scopes.

Are you an entrepreneur looking to own a restaurant in the region? Or do you already own a restaurant and are looking to expand to multiple franchises? Restaurant Secrets Inc. is the F&B Consultancy Firm that promises a journey of success.

For more information, please visit

Location: Office No. 79, Level 3, Oasis Centre | Sh. Zayed Rd.

Telephone:  +971 4 331 0033



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