Ras Al Khaimah: So you’ve just been handed a traffic fine by Ras Al Khaimah Police and now you’re staring down a hefty payment.
What to do?
Well, Ras Al Khaimah Police have come up with an entirely new way to help motorists keep some of their hard-earned cash in their pockets.
A new campaign dubbed ‘Smile and Decide … traffic awareness or traffic fine’ is asking drivers who have been recently fined for minor traffic infractions to shoot a video of themselves talking about safer traffic practices and then post the video online through their WhatsApp accounts to police and at least five social media friends.
The idea, of course, is to spread awareness about traffic safety and driving rules to encourage others to avoid accidents.
Launched by Ras Al Khaimah Police Commander-in-Chief Major-General Ali Abdullah Bin Alwan Al Nuaimi, it’s hoped the new campaign will incentivise drivers.
Maj-Gen Al Nuaimi said drivers should post their videos via WhatsApp on traffic police mobile number 0565245809 and the fines will be cancelled.
The videos should not be more than one minute long, and should feature the motorist giving advice on good road behaviour and traffic rules and regulations.
The video should be submitted within 10 days from the date of issuing the fine, he said.
The campaign is only applicable to some of the more minor traffic offences.
Maj-Gen Al Nuaimi said all videos will be reviewed and the owner of the most effective video will be honoured.
The idea was submitted to RAK Police by First Sergeant Samir Abdullah Al Hababi who previously introduced an earlier campaign about seat belts called ‘Smile and Buckle Up’.